Core Purpose, Vision and Key Behaviors

Husqvarna Group’s ambition is market leadership by 2020 and building a winning culture is fundamental to becoming a leader in the long term. Our core purpose, vision and key behaviors are all equally important to inspire us and define our direction to create value.

Our Core Purpose

Turning technology into opportunity

With a passion for innovation we create performance, pride and improved results for our customers.

Our Vision

Shaping great experiences

We make a difference to those who shape green spaces and urban environments through our leadership in sustainable, user-centered solutions.

Our Key Behaviors

It starts with me

I take ownership and I ask myself: What can I do?

  1. Seek customer's point of view in all meetings and decisions

  2. Demonstrate collaboration by giving and seeking support

  3. Maintain focus and simplicity         

Related information

What Do We Do at Husqvarna Group

A film about why we get up in the morning and are prepared to stay long days.