Strategy

Husqvarna Group has delivered on the first part of its promise to significantly improve profits and margins during the past few years.

The next step for the Group is expansion and profitable growth that aims at outgrowing the market by 1 to 2 percentage points per year while continually improving the operating margin. The overall ambition is to achieve market leadership by 2020.

The Group operates on the principle of having strong, focused and empowered divisions with the functions needed to drive business towards their desired goals. Group strategic functions design the strategic framework to ensure alignment across the four divisions and secure important synergies, for example, in product platform management, lead-buy sourcing, supply chain and brand architecture. There are also overarching initiatives to secure success across the Group in the areas of digitization, the opportunity in battery-powered products and sustainability.

Strategic priorities for 2020

  • Continued Operational Excellence
  • Profitable growth for Husqvarna, Gardena and Construction
  • Turnaround of Consumer Brands' performance
  • Innovative products and solutions
  • Multi-channel distribution
  • Growth in emerging markets