Together with our stakeholders

Listening to stakeholders’ views and opinions is a privilege that enables us to do better and improve long-term conditions for successful business.

Regular dialogs are held on many levels with end-customers, trade partners and suppliers. The responsibility for maintaining dialogs with representatives from the local community is handled on the local level. Operations also cooperate with various non-governmental organizations, while shareholder dialogs take place on the Group level.

Stakeholder Dialogues in 2014 Key issues How Husqvarna Group addressed the issue in 2014
Shareholders, investors and analysts

Annual General Meeting

Capital Markets Day

One-on-one meetings with investor and analysts

Seminars with the investment community

Long-term strategy


Corporate governance


Sustainable operations


A thorough strategy process and a reorganization

Code of Conduct further implemented in operations

Participated in seminars on human rights and corruption





Management meetings

Annual employee team survey

Performance reviews

Team meetings

Unions and work councils



Strategy 2020

Safe and healthy workplace

Fair compensation

Career opportunities

Talent attraction and retention

Good environmental practice


Top Management Meeting focusing on the stretagic roadmap and on strategic initiatives

Strengthened the health and safety organization

Structured incident reporting and corrective action processes

Strengthened focus on the process for annual performance review

Internal audits

Piloted new leadership training program

Held negotiations with unions

Code of Conduct training

Potential employees

Career fairs and other events at selected universities

Trainee program

Summer internships


Social media

Career opportunities

Safe and healthy workplace




Offered internships

Offered internship to members of AIESEC

Offered summer jobs

Second global trainee program




Local supplier meetings and training

Global conferences

Audits at selected suppliers




Fair compensation

Environment, health and safety (EHS) performance



Signed supplier agreements

New manual for supplier sustainability requirements

Updated Restricted Material List

Trained suppliers in the Business Code of Ethics

Trained internal quality auditors in Environment, Health and Safety (EHS)

Monitoring and evaluated supplier’s EHS performance

Trade partners

Regular meetings and conferences

Training program for dealers (Husqvarna Academy)


High-quality products

Innovative products

Delivery on time

Increased sales

Environmental performance 

Revised policy for product safety

Innovation of product performance

New concept to guide consumers better when choosing handheld products

Roadshows focusing on robotics



End-customer survey with more than 4,000 respondents in 5 countries

Focus groups

Field tests

Social media

Top 5 criteria: Built to last for years, Value for money, Safe, Comfortable to hold and Robust



Continued focus on high quality

A new organization with even stronger focus on end-customer needs

Launched more battery products

A common Customer Relationship Management system covering several countries as well as Construction

Society (non-governmental and governmental organizations), media

UN initiatives

Trade and industry organizations

Local communities

Community engagement




Resource use

Human rights


Risk and crises management

Environmental performance

Carbon footprint

Legal compliance


Signatory of UN Global Compact

Reported to the Carbon Disclosure project (CDP)

Participation in trade and industry organization forums such as UN Global Compact, Svenskt Näringsliv, Teknikföretagen, SNS, EGMF (European Garden Machinery Federation) and OPEI (The
Outdoor Power Equipment Institute)

Meetings held with local communities around production facilities

Involved in several local community engagement projects

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