Product creation

Our focus on product sustainability begins with the very first idea for a design and continues through procurement, manufacturing, transportation and disposal. It governs the materials we choose, emissions, ergonomics and safety, the ease and efficiency of service as well as the product’s degree of recyclability.

Primary drivers of innovation for the Group are end-user demands, trends, lower production costs, safety, improved ergonomics, improved environmental impacts, recycling and efficient maintenance as well as laws and regulations.

When we asked our end-customers in 2014, their top five criteria for the ideal tools and equipment were: built to last for years, offering value for money, safe, comfortable to hold and robust. Ergonomics in terms of minimizing aches and pains caused by physical task as well as creating as little pollution as possible were other important criteria.

The environmental impact of the Group’s products is typically greatest during use. However, it is difficult to measure exactly how big this impact is for each product, as they are not used continually. Usage also differs greatly depending on the weather and on whether a product is used by a professional or a consumer.

Approximately 70 percent of the carbon dioxide impact of a petrol-powered product is estimated to come from when the product is being used.

Lately, there has been an increased focus on creating more energy-efficient products. A growing number of products are using technology that reduces fuel consumption and carbon dioxide emissions, such as our handheld construction products and the battery-driven range of lawn mowers, trimmers and chainsaws. Battery-driven products show better environmental performance compared to petrol-powered, but since the market for petrol-powered products is much bigger, the Group also invests in improving the environmental performance of these products.