The Group's business comprises four divisions; Husqvarna, Gardena, Consumer Brands and Construction.
Develops, manufactures and sells forest, park and garden products such as chainsaws, trimmers, clearing saws, hedge trimmers and tillers as well as robotic, walk-behind and ride-on mowers and accessories. Products are sold mainly through the dealer channel and target the professional and prosumer (demanding consumer) market segments. Leading brands include Husqvarna, Zenoah and Jonsered.
Develops, manufactures and sells mainly watering products, secateurs, loppers and other non-powered tools, as well as electric and battery-powered garden products. Products are mainly sold through the retail channel and target the passionate gardener, predominantely in the European market under the Gardena brand.
Develops, manufactures and sells forest and garden products such as chainsaws, trimmers, hedge trimmers, leaf blowers and brush cutters, as well as walk-behind and ride-on mowers, tillers, snow throwers and accessories. Products are sold mainly through the retail channel and target the broad mass consumer market segment. Leading brands include McCulloch, Poulan Pro, Weed Eater and Flymo.
Develops, manufactures and sells mainly light construction products and diamond tools for cutting, drilling, grinding, polishing and demolishing concrete, steel, natural stone and other hard materials. Customers are mainly rental companies, dealers, contractors within the construction industry and companies within the stone industry. Most sales are in Europe and North America, although business is increasing in the emerging markets. Husqvarna is the brand for construction products and Diamant Boart for stone products.