Husqvarna Group operates on the principle of having strong, focused and empowered divisions with all of the functions needed to drive business towards their desired goals.
Group strategic functions design the strategic framework to ensure alignment across the four divisions and to secure important synergies, for example, in sourcing, logistics and technology. The three divisions in forest and garden, Husqvarna, Gardena and Consumer Brands, and the Construction Division each have different business models with their own distinct end-user target groups, strategies and offerings.
The Husqvarna Division is a global leader in forest, park and garden products and solutions used by professionals and prosumers. This leadership is built on a deep understanding of customer needs and requirements. The division’s strengths include a broad and competitive product range, global distribution through dealer partnerships built over many years, innovation capability and strong brand recognition. Market positions are strong in several areas including professional handheld products and robotic lawn mowers.
Gardena is the number one watering brand in Europe. It is recognized for its high quality and market-leading product innovation and design. There are many opportunities to leverage the business by expanding core product segments geographically and by expanding Gardena’s offering in core markets. Important steps in 2016 include the launch of the Gardena Smart System, the first complete IoT (Internet of Things) solution for watering and lawn care in an integrated system, and the Gardena City Gardening products.
The Consumer Brands Division possesses a broad and strong product offering, a portfolio of well-recognized brands, long-standing retail relationships and a solid market share position. Being part of the Husqvarna Group gives competitive advantages such as access to industry-leading technology, innovation and scale. By leveraging strategic focus including relentless operational excellence and cost-out activities, the division has the opportunity to turn around its financial performance.
The Construction Division is a global leader in machinery and diamond tools for the construction and stone industries. Its foundation is built on product and technology leadership ensured by high investment levels in user-centered product development to offer professional users the most efficient and powerful solutions in market. Products and solutions are distributed globally in all relevant sales channels.