Husqvarna’s executive management consists of the Executive Team and Group Management. The Executive Team is comprised of the President and CEO, Group CFO, the four division Presidents, the SVP of People & Organization and Communications and the General Counsel (Head of Legal Affairs). Group Management consists of the Executive Team members as well as the SVP of Business Development, the SVP of Group Operations, the SVP of Technology Office, the SVP of Brand & Marketing and the VP of Program Office for the Accelerated Improvement Program.
The Executive Team makes decisions on (i) enhancing Group synergies, (ii) internal financial and business follow-up, (iii) external financial reporting for Board approval, (iv) Group governance, (v) Group staffing plans, and (vi) issue resolution. Executive Team meetings are chaired by the President and CEO who has a casting vote. The Executive Team meets monthly by video and/or telephone and quarterly in person.
Group Management is the management team for the Company and makes decisions on matters related to (i) the Group’s strategic and business development, (ii) budgets, (iii) external affairs, (iiii) board reporting, and (v) risk handling and mitigation as well as (vi) Group policies and guidelines. Group Management meetings are chaired by the President and CEO who has a casting vote. The Group Management meets monthly by video and/or telephone and quarterly in person.
President and CEO
The President and CEO is appointed by the Board and is responsible for the ongoing management of the company in accordance with the Board’s guidelines and instructions. These instructions include responsibility for financial reporting, preparation of information for decisions, and ensuring that commitments, agreements and other legal documents do not conflict with Swedish or foreign legislation or ordinances, including competition regulations. The President and CEO shall also ensure compliance with goals, policies and strategic plans, as well as updating these when necessary. The President and CEO appoints all members of Group Management.
The Staff functions
The Group Staff functions comprise the functions headed by the Group CFO, the General Counsel and the Group’s SVP People & Organization and Communications.
Finance, IT & IR
The Finance, IT & IR function is headed by the Group CFO and is responsible for the Group’s financial reporting. The function is also responsible for Group IT and Investor Relations (IR), (including certain external communication). The Finance, IT & IR function sets and deploys the policies and rules for the Group’s financial, treasury, tax, internal audit and internal control activities. The function is also responsible for defining budget parameters for divisions and
approving such budgets.
The Legal Affairs function is headed by the Group’s General Counsel and is responsible for the Group’s legal affairs. The function sets and deploys policies and rules for the Group’s legal compliance and activities. The Legal Affairs function is also, among other things, responsible for board meeting preparation, shareholders’ general meeting preparation and execution, corporate legal reporting, legal and ethical compliance reporting and investigations, Group sustainability strategies and processes and Group real estate strategy.
People & Organization and Communications
The People & Organization and Communications function is headed by SVP People & Organization and Communications and is responsible for the Group’s human capital resources as well as corporate communications. This includes, among other things, people and organization management, monitoring and aligning compensation and benefit programs Group wide, Group talent management and Group communications (internal and external corporate communications).
The Group strategic functions
Group strategic functions comprise Group Operations, the Technology Office, the Brand & Marketing function, Business Development function and the Program Office – Accelerated Improvement Program.
Group strategic functions are responsible for designing the strategic framework under which each part of the value chain operates in order for it to be optimal within the Group. The strategic framework includes the long-term vision within each function and Group instructions or guidelines. Group strategic functions are also responsible for ensuring that the divisions execute their business in line with such a framework. Group strategic functions are critical in driving innovation and creating a strong market position, as well as in ensuring synergies, consistency and best practice sharing.
The Group Operations function is responsible for ensuring that the Group can capture operational synergies across the different divisions, while not contravening the Group’s overall strategic goals. In relation to the divisions, the SVP Group Operations shall provide the backbone of Group operational strategies, policies and rules, including deployment, as well as set the framework within which the divisions can maneuver.
The Group Technology Office leads the Group’s technology and innovation management. In addition, it develops the product commonality and compliance strategy for the Group, and is responsible for ensuring that the Group can capture product and technology synergies within and between the different divisions.
In relation to the divisions, it performs a role of providing the backbone of Group product and technology investments, policies and rules, including deployment. The Technology Office shall ensure strategic alignment and cooperation within its area of responsibility to capture synergies to ensure long-term strategic goals.
Brand & Marketing
The Group Brand & Marketing function is responsible for managing the Group’s brand portfolio, brand positioning, brand- and customer insight, and business intelligence. This includes, among other things, being responsible for market analysis and customer insights, brand tracking, global end customer segmentation, research guidelines as well as research projects related to customer behavior and defining Group tools and methods to execute brand positioning. Group Brand & Marketing function is also responsible for capturing group marketing synergies as well as defining the Group’s licensing framework and approving licensing arrangements. It also governs the Group´s strategic sales agenda. The Group Brand & Marketing function also has responsibilities to develop strategic pricing practices in the Group by establishing pricing principles and guidelines and focusing on pricing overlap between divisions.
The Business Development function is responsible for the Group strategy, acquisitions and divestments. This includes Group strategy development and periodical assessment of alignment between strategy, organization, initiatives and resources. The Group Business Development function shall also support the implementation of strategic initiatives, including supporting in Group wide communication and supporting the divisions in their strategy development.
Program Office – Accelerated Improvement Program
The Program Office – Accelerated Improvement Program (“PO-AIP”) is responsible for following up on the Accelerated Improvement Program (see pages 10-11) during years 2014-15. This includes implementing common metrics and providing a Group perspective on each division’s progress. The PO-AIP shall also coordinate cross-divisional processes and ensure compliance with the Group Accelerated Improvement Program.
The divisions consist of Husqvarna, Gardena, Consumer Brands and Construction. Each division President is responsible for the income statement and balance sheet for its division as well as any decisions affecting the division. All decisions made by a division shall be subject to the Group’s overall strategic goals, Group policies, processes, instructions and guidelines.