Who they are & What they do
Their outdoor space is the place for garden owners to showcase their skills, confidence, and high standards to friends and neighbors. They do not always have the expertise when it comes to tools/equipment for gardening and are open to both services and automated tasks that can save valuable time. They constantly plan for the next project in order to improve their home or their garden. Their home and garden are places that they want to enjoy and where they want to spend time with friends and family.
Where they work
Garden owners enjoy the outdoor work and use appropriate clothing, gloves and protective gear.
What they want
Garden owners want smart and reliable quality tools with low downtimes and high efficiency. They value simplicity, functionality and quality - and expect good quality dealer support. Style is a key consideration when evaluating products. They also want innovative solutions that simplify their lives. Their garden is an extension of their living room and they want their smart home technology to be seamlessly extended to include their garden.
What they need
They need simplicity in getting the job done, with the right equipment at the right place at the right time. They need a good mix of functionality and quality.