Circular

circular

More value from the resources we use.

Resources are not unlimited. That means finding better ways to design, make, use and care for the products we rely on.

At Husqvarna Group, we are working to reduce our dependence on scarce and virgin materials, use resources more efficiently and keep products and materials in use for longer.

Our approach is built around five principles: Reduce, Repair, Reuse, Refurbish and Recycle.

These principles guide how we think about product design, materials, manufacturing, aftersales services and new business models.

25%

Percent of net sales from circular offerings

Our approach: The 5Rs of circularity

Circularity can take many forms. It can mean using less material to deliver the same function, keeping a product working for longer, giving a used product a second life or using recycled materials in a new product.

Our 5R framework gives us a common way to identify and grow these opportunities.

For an offering to qualify as circular, it must meet defined criteria under at least one of the five R strategies.

Reduce

Use less to deliver the same function.

We look for solutions that reduce the amount of material or other natural resources needed to provide the same function.

This can include products that use significantly less material than conventional alternatives, modular and upgradeable solutions, or solutions that reduce the consumption of natural resources during use.

Repair

Keep products working for longer.

Repair and maintenance can extend the useful life of a product and reduce the need to replace it.

Spare parts and service solutions are therefore an important part of our circular approach. This includes offerings that enable products to be maintained or repaired so they can continue to perform their intended function.

Reuse

Keep products in use for longer.

Reuse is about making more intensive use of products or extending the use of products that are still in good condition and able to perform their original function.

This includes leasing, sharing and other product-as-a-service models that can increase product utilisation and support longer product lifetimes.

Refurbish

Give products and components another life.

Refurbishment restores used products and components so they can return to use rather than being discarded.

This includes refurbished products and components, as well as solutions that reuse parts from existing products in new applications.

Recycle

Keep materials in circulation.

Recycling allows materials to become part of new products, reducing the need for virgin resources.

Our criteria include offerings that contain recycled materials and solutions designed to improve recyclability at the end of a product's useful life.

Reduce
Repair
Reuse
Refurbish
Recycle

From innovation to scale

Circularity has been part of our innovation journey for several years.

Between 2021 and 2025, we set out to launch 50 circular innovations. By the end of 2025, 49 innovations had been launched in line and they covered different parts of the value chain - from recycled materials and circular product design to aftersales services, new business models and recycling. Read more in our annual report

These innovations have helped us understand what works and where circularity can create value for customers and the business.
Now the focus is shifting.

Our 2030 ambition is to move from individual innovations to scaling circular offerings across the business - growing existing solutions while developing new ones that respond to changing customer needs.

Circularity across the value chain

Circularity starts with the materials we source and the way products are designed. It continues through manufacturing and how products are used, maintained, repaired, reused and refurbished - and extends to what happens to materials at the end of a product's useful life.

From materials and design to aftersales and new business models, our approach is about keeping products, materials and their value in use for longer.

Measuring our progress

Our Circular target measures the share of Group net sales generated by offerings that meet our defined criteria for circularity.

We track progress against the target quarterly and disclose the results externally each quarter.

We continue to develop our approach as circularity evolves - improving how we identify, measure and scale circular offerings across the Group.

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