circular

We are rethinking and redesigning for resource-smart customer experience  

We’re committed to creating more value with fewer resources, shaping a future where progress doesn’t rely on what’s finite. Our Circular target focuses on reducing dependence on virgin materials and growing through circular solutions that keep resources in use longer. Across design and production, we’re embedding circular thinking to extend product life and reuse materials. 

Innovation fuels this shift. Smarter design, new materials, and regenerative models turn circular ideas into meaningful, long-term value. 

This is about reshaping how we grow as an industry, where innovation, responsibility, and resilience go hand in hand, and where keeping resources in motion helps our customers, partners, and planet thrive. 

25%

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Percent of net sales from circular offerings 

Our Approach: The 5 R’s of Circularity 

Our Circular target is guided by the 5 R’s, which shape how we innovate and measure progress. In line with these principles, circular offerings refer to products, services, and business models that meet at least one of the 5 R’s and comply with the criteria set for each R-strategy. 

For us, a circular offering is one that reduces the need for virgin materials, closes loops, and keeps products and materials in use for longer. 

 

  • Reduce
  • Reuse
  • Repair
  • Remanufacture
  • Recycle

How we deliver: Scaling our circular offerings

With our target, we aim to increase the relative share of products and services that qualify as circular offerings. We will achieve this by scaling and boosting sales of existing circular solutions, as well as by developing new circular offerings that keep us competitive and responsive to emerging customer needs. 

Several initiatives are run throughout the organization toward this target. Group supports the divisions by defining the criteria and governance structures that guide the scope of our circular offerings. 

Our journey: From pioneering innovations to scalable circular impact 

Since 2020, we’ve steadily woven circular thinking into how we design, develop, and deliver our products. Along the way, we’ve introduced around 50 verified circular innovations that extend product life, reuse materials, and make smarter use of resources across our value chain. 

These successes have proven both the business potential and sustainability impact of circular innovation. They’ve taught us what works and where the biggest opportunities lie. 

Now, as we move toward our 2030 Circular target, we’re shifting from innovation to transformation — scaling circular principles across design, sourcing, production, and aftersales. This next phase is about making circularity a defining part of how we create value for our customers and for the planet.
 

Explore our Carbon target

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Read our latest Annual Report

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