Our markets include several attractive product segments with potential for long-term double-digit growth, such as robotic mowers, battery-powered products, and smart watering systems.
Robotic mowers
The market for robotic mowers is mainly concentrated to Western Europe, but it is poised for significant expansion in other regions, including the UK, the Pacific, and the U.S. One of the most promising areas is robotic mowers for professional use. We are strategically capitalizing on this opportunity by revolutionizing commercial turf care as it transitions from a manual task to a fully automated one. Our focus extends to sports fields, golf courses, and a variety of other commercial and public green spaces. For homeowners and professional users alike, robotic mowers simplify daily maintenance and enhance overall lawn quality. These products deliver precise, consistent care while offering substantial sustainability benefits such as zero direct emissions when in use and minimal noise pollution. As demand for smarter and more convenient solutions continues to grow, we are well-positioned to lead the change in transforming lawn care.
Battery-powered products
Sales of battery-powered products in the handheld and wheeled product segments are growing rapidly, mainly driven by the transition toward fossil-free solutions. This in turn is enabled by the progression of battery-cell performance, a high innovation pace, and increasing customer demand for low-carbon and easier-to-use products. For battery-powered professional products, we develop tailor-made battery packages and solutions that meet our customers’ high demands for performance and durability. In addition, increased regulation of petrol-powered products supports the growth of electric alternatives. These underlying drivers create substantial growth opportunities in which we are investing significantly. For the residential segment, we co-founded and participate in the POWER FOR ALL ALLIANCE, enabling consumers to use the same battery and charger for multiple devices, manufactured by us and other suppliers, around the home.
Smart watering
The Gardena Division has established a leading position in the residential watering market. The Gardena brand is the leading brand in Europe and Orbit Irrigation – including the B-hyve brand – leads the consumer watering market in North America. We are also expanding into smart watering solutions for professional customers, unlocking significant market potential. Growth in this sector is primarily driven by two key trends: resource efficiency and convenience. To fully capitalize on these trends, we are ramping up investments in smart, automated irrigation solutions that simplify our customers’ lives while significantly reducing water consumption. By offering intelligent systems that optimize water use, we are not only enhancing convenience but also addressing the growing demand for sustainable watering.
