Our Strategy — Transforming to profitable growth

Husqvarna Group’s new execution‑oriented strategy aims to increase competitiveness, strengthen leading market and brand positions, and ultimately create customer value while driving a transformation toward profitable growth.

The strategy focuses on three core themes:
  1. Drive operational excellence by improving efficiency, reducing costs and becoming more asset light
  2. Accelerate the aftermarket & solutions offering as a key differentiator
  3. Execute on the portfolio strategy through clear capital allocation and targeted actions

These themes are supported by a commitment to sustainability, fostering a high-performing and execution-oriented culture, and continued investments in innovation and brand – all critical enablers for progress and long-term success.
 

Operational excellence 
Operational excellence is about improving capital efficiency and ensuring long term competitiveness. It serves as the growth engine and key enabler for profitability. The theme includes initiatives to secure a more competitive offering and funding of growth initiatives by reducing product cost and complexity. The Group will combine its manufacturing expertise with asset light business models that leverage partnerships to drive efficiency and speed.

Transformational cost out program 
A transformational cost out program will be implemented throughout the 2026–2030 period. Activities include cost reductions from sourcing, product design, manufacturing, logistics and organizational efficiency. The program is expected to result in annual run-rate savings of SEK 4bn by the end of 2030.

Complexity reduction 
A crucial enabler is achieving a 20 percent reduction in portfolio complexity across the Group. This involves streamlining
the portfolio by removing lower-performing models and increasing modular design. The initiative will sharpen focus across
both back-end and front-end operations, thereby supporting the Group’s growth objectives.
 

Strategic portfolio management 
Investments are steered toward prioritized categories with highest potential for profitable growth. For categories with lower growth or profitability, the focus is on cost efficiency and margin improvement. Product categories with limited growth and profitability are subject to turnaround actions or potential exit. Across the portfolio, professional solutions is a prioritized growth area, offering higher margins, stronger aftermarket potential, and reduced seasonality.

Invest in categories characterized by high structural demand and profitable growth 
The main growth drivers are robotic lawn mowers for residential and professional use. Other categories with stable growth are watering, hand tools, aftermarket services, and selected light construction categories.

Aftermarket & Solutions

The Groupʼs extensive global reach through more than 100,000 points of sale and market leading aftermarket solutions provides a strong competitive advantage. With aftermarket sales of approximately SEK 9bn in 2025 and a goal of SEK 12bn by 2030, this business provides a growing, profitable and resilient revenue stream.

Key focus areas include enhancing the traditional aftermarket offering, strengthening service offering, accelerating digital solutions, and driving supply chain excellence to ensure parts availability and customer satisfaction.

Innovation & Brand

The Group aims to accelerate innovation and reduce time to market, focusing on electrification, automation, connectivity and circularity. It will strengthen the leading position of its Husqvarna and Gardena brands by deepening customer insights, increasing marketing investments and leveraging leading partnerships.

Sustainability

The Group's strategy positions it to lead the transition to a low‑carbon and resource‑efficient future. It is accelerating decarbonization, redesigning products to use fewer resources, and advancing circular solutions by increasing recycled and biobased materials and extending product life. Learn more about our sustainability work here.

People & Culture

The people agenda focuses on developing critical competencies and leadership to navigate change, ensuring organizational capacity that supports long‑term performance. Guided by the core values – Bold, Dedicated and Care – the strategy is shaping a culture that embraces new ways of working, strengthens leadership and collaboration, and fosters continuous learning and growth across the Group.

Husqvarna Group Capital Markets Day

Find the full strategy presentation here