Markets & Trends

Husqvarna Group operates in attractive markets with long-term growth potential, currently valued at approximately SEK 300bn. There are several global trends strengthening our business – including electrification, servitization and connectivity, and an increasing demand for autonomous, low-carbon and resource-smart solutions.

Trends strengthening our business

Sustainability

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Electrification

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Servitization and connectivity

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Autonomous solutions

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Attractive markets with favorable growth opportunities

Our market segments include several attractive sub-segments with potential for long-term double-digit growth, such as robotic mowers, battery-powered products and smart watering systems.

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Strong presence in segments with major growth potential

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Distribution channels and seasonality

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Distribution channels per division

Husqvarna Forest & Garden Division

Distribution through dealers and online and a small share through retailers

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Gardena Division

Multichannel distribution

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Husqvarna Construction Division

Distribution through construction dealers and retailers, rental companies, and direct sales.

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