Who they are & What they do
Green Space Professionals work in small-size landscaping or tree-care companies, often driven by entrepreneurs where the owner is very present, close to the workers and to the operation of equipment. They carry out a wide range of tasks, use many types of equipment and spend a large budget on machines and services. They are also interested in training their staff.
Where they work
They mostly work out in the field in urban and suburban areas such as parks or residential areas. The environment can be challenging with lots of by-passers and traffic. Safety for the themselves and the for by-passers is essential. Maintenance and repair are usually prepared in the workshop in advance. On the field, phones and tablets are used for task management.
What they want
Green Space Professionals want easy to use, ergonomic, functional products that are hard to misuse. They want durable products that can cope with the hard usage. They also value a safe work situation, good health and simple communication with colleagues/management/tech support. High availability of service & spare parts is important to keep operations running at all times.
What they need
They need simplicity in getting the job done, with the right equipment at the right place at the right time. Functionality and quality in the equipment are crucial, as well as the knowledge in how to use them. They need fast support when needed, downtime is losing money.