The world's first mixed-gender golf tournament, Volvo Car Scandinavian Mixed, took place at the Ullna Golf & Country Club in Stockholm this weekend. As the main partner, Husqvarna had a prominent presence throughout the tournament, offering an excellent opportunity to showcase our cutting-edge autonomous solutions to a global audience. This sponsorship not only aligns with the Group’s commitment to innovation, sustainability, and diversity but also marks a significant step in positioning the Husqvarna brand into the golf industry and commercial turf care. 

Earlier this spring, the Husqvarna Forest & Garden Division announced a long-term main partnership for the Volvo Cars Scandinavian Mixed 2023 golf tournament. A sponsorship that marks an important step for Husqvarna Group as it further expands the Husqvarna brand into the golf industry and positions us as the leader in autonomous green space technology.  

"We are thrilled to partner with the Volvo Car Scandinavian Mixed 2023 golf tournament as the main sponsor. This is an incredible opportunity to showcase our innovative technology to a wider audience and demonstrate how our products can bring benefits not only to homeowners but also to golf courses with exceptional expectations on turf management, says Glen Instone, President of Husqvarna Forest & Garden Division." 

Beyond tradition: A groundbreaking Partnership 

The Volvo Car Scandinavian mixed stands out as much more than a traditional sports event. It breaks new ground and challenges norms, by promoting equality, innovation, and sustainability as its core values. With a format that includes 78 men and 78 women competing for one trophy and a prize fund of $2 million, this tournament sends a powerful message to the sports world, inspiring a more balanced and inclusive future.  

“To be a long-term partner in this remarkable event, with values aligned seamlessly with ours, is something to be proud of. Our dedication to the fundamental pillars of diversity, innovation, and sustainability extends beyond the golf industry, influencing every aspect of our organization and business. With a pioneering spirit and a commitment to breaking new ground, we continue to lead our industry towards the future”, says Glen Instone. 

Husqvarna will continue the partnership with Volvo Scandinavian Mixed throughout 2025.