Our circular opportunity to launch 50 circular innovations by 2025 challenges us to rethink and redesign our products and services for a resource-smart customer experience. We are reevaluating how our customers can work more effectively and we’re making smarter use of the materials that comprise our products.

The way people engage with products and services is changing. At the same time, we’re facing resource scarcity and growing consumer demands. We need to transition to circular economy to make better use of natural resources. 

By rethinking our offering and exploring new business models, we can enhance both our customer’s experience and our positive impacts on the planet. We can also reduce our negative ones—like less waste, water and resource use. Because how we deliver customer value is as important as what we deliver. ​In the future, our customers may want to own less and share more. Digital solutions are paving the way to business models that give our customers access to our products and solutions and help improve their way of working. An example of a new solution is Tools For You, app-controlled tool box for chainsaws, leaf-blowers, and other battery-driven products. We’re exploring the customers’ need to service and own products in cities in Sweden, Germany and Austria. In this way, we’re connecting more customers directly to the sharing economy.

We’re challenging our teams to launch new solutions that help us be smarter about materials, with consideration of all product phases, including design, use, and repair.  Husqvarna Group’s Construction division is already working on extending their products’ lifespan by taking some of the larger equipment back to repurpose them, and also a substantial part of the business is conducted through large companies like Cramo/Loxam which offer a rental service. We’re proud to contribute to a circular economy with a circular business model for other professionals, in addition to our models directly serving our customers.

Although the path to circular economy to be a long one, we see so many reasons to start the journey today. We can’t ignore the global loss in value every year because materials are under-utilized and thrown away. At the same time, the costs are increasing for sourcing them, which has major impacts on both our customers and our business. ​In short, our circular opportunity connects our customers’ end-to-end journey and brings resource-smart innovation to the heart of how we deliver value.