At Husqvarna Group, excellence comes in many forms — from innovation on the factory floor to the smart, data-driven decisions that strengthen our customer relationships. 

This year’s Commercial Excellence Award celebrates two initiatives that have redefined how we grow our aftermarket business: the PandA program from Husqvarna Forest & Garden Division and the Share of Wallet tool from Husqvarna Construction Division. Both prove that commercial excellence starts with collaboration, insight, and determination to do things better. 

Rebuilding trust and performance through collaboration 

When the Parts and Accessories business faced growing complexity and pressure on service levels, the team saw an opportunity to rethink how they worked together and support dealers more effectively. 

Instead of quick fixes, Flavio Santos and Stéphane Blanc united colleagues from across R&D, supply chain, marketing, IT, and sales to build a long-term solution. The result was PandA, a global program that rebuilt confidence, improved availability, and reignited growth. 

“Through PandA, we’ve put light on the importance of the aftermarket,” says Stéphane. “It’s now one of our top strategic priorities because taking care of our customers after they buy is what builds long-term loyalty.” 

Turning data into customer insights 

Meanwhile, in the Construction Division, Gjergj Guri and his team tackled another challenge — how to turn data into actionable insights. 

They created the Share of Wallet tool, which gives sales teams clear insights into each customer’s potential by showing where opportunities lie and how we can further support the customers. 

“Instead of guessing, we can now have data-driven discussions with customers. If the share of wallet increases over time, we know our actions are working,” says Gjergj. 

Today, the tool is used globally, empowering teams with data to make smarter, more strategic decisions — and the results speak for themselves. 

A shared commitment to Commercial Excellence 

Together, PandA and Share of Wallet showcase what happens when collaboration, innovation, and care come together. They’ve not only delivered measurable impact but also set a new standard for how we grow through customer value. 

Congratulations to our Commercial Excellence Award winners 2025! 

You’ve shown that excellence is not just about numbers — it’s about people, teamwork, and the drive to make things better.