We are one of the world's oldest start-ups. By staying curious about the future we have kept innovating and re-inventing ourselves for more than three centuries. This is our heritage. And it is our future.
Through our strategy for 2025 we will continue to create great customer experiences and innovate for the future while reinforcing our market and tech leadership. We see four strategic focus areas for the Group during the coming years.
Customer experience and partnerships
This is about truly walking the talk of our vision – shaping great experiences. We continuously want to improve our understanding of our customers and what makes or breaks their day and bring solutions for this. Partnerships are an important part of creating an even better relationship to our customers.
Robotics +
Robotics is a strategic focus of ours. The “plus” sign shows that this priority covers more things, and is expansive. It includes battery as a power source. To support our sustainability efforts and customer experiences. We are also expanding Robotics to new frontiers: professional lawn robotics, smart equipment and smart solutions, and autonomous operations.
Data and services
This priority will be absolutely key in the coming years. For engaging closer with our customers, and for optimizing our own operations. Data is becoming a core asset and a success requirement in the modern world. Services will to an increasing extent be dependent on data, and build on data. By connecting solutions we can create even better value.
A winning core
We will continue to build on our leading brands. Develop our strongholds and core segments while transitioning to a new strategic platform based more on services. By building on and reinforcing our leadership positions we secure that we can continue to win with our customers, and deliver on our promises to them.