Why invest in Husqvarna Group?

In recent years we have built a stronger Husqvarna Group by making substantial changes to our business composition – and the journey is continuing. We have invested heavily in innovation, customer focus and sustainability to capitalize on the growth opportunities present in our three divisions, including robotic mowers, electrified products and smart watering systems. This has been supported by acquisitions. In parallel, we have exited business segments with low profitability and low growth, while at the same time invested to grow within attractive segments. As a result we have strengthened our market positions and significantly improved our operating margin.

We aim to lead the industry in terms of sustainability. We are driving developments through increased electrification of our products and through irrigation solutions that lead to a radical reduction in water consumption. We are actively working with innovations that support a circular economy. We encourage our customers and offer them an opportunity to make sustainable choices.

We are the global market leader in robotic mowers as well as in smart watering and garden systems. We hold strong market positions in battery-powered products for the forest, garden and light construction industries. All of these segments have achieved strong growth and continue to have long-term double-digit growth potential.

We have been launching new innovations for over 330 years and invest significant resources into R&D, so we can lead the industry in innovation and bring our customers the best in forest, garden, construction products and services. Through innovation, we have created new product segments and best-inclass user experience.

We create value by providing long-term growth, leveraging leadership positions, and by delivering on our financial and sustainability targets. Our strategy considers global trends with a clear focus on sustainability, electrification, autonomous solutions, servitization and connectivity. We will continue to grow and to increase our market share by creating the best customer experience in line with our mission – Shaping great experiences.